The Principles of MESLO: Shipped and Signed CTA
Signing and shipping The Principles of MESLO paperback copy directly to your doorstep just got easier.
Today, I added a Signed & Shipped call to action (CTA) on The Principles of MESLO: The Art & Science of an Estimate landing page. Previously, I held a Facebook live where I posted the link. Now it’s easier to find the link on the book landing page without digging around for the link.
Stripe Payment System, QR Code, and Tap to Pay
A few weeks ago at a government procurement conference I tabled and printed a QR code for conference attendees to scan and tap to pay with their phones. I debated between Square and everything else. Then I remembered Stripe. Which required no hardware setup. While Stripe takes some manual setup, it’s seamless to create various payment links which include QR codes.
Similar to pop up vendors, once the contractor scanned the QR code and showed me the receipt on their phone I could hand over a personally signed paperback copy. It was seamless and easy. Almost too easy.
I wanted to make signing & shipping personalized paperback copies The Principles of MESLO easier. Now anyone across the continental United States can click the link, fill out their shipping details, and receive a signed copy within a week.
Independent Book Distribution
In early October, The Principles of MESLO went live on Amazon and Barnes & Noble. While readers could buy the paperback, eBook/ Kindle, and hardcover, they still couldn’t listen to it on the way to work. A few weeks later we fixed that problem by adding Audible and Spotify.
Now we’ve added another option: signed & shipped copies making independent book distribution (and, hence sales) a more remote/ decentralized operation.
What’s Next
Next, I’m focused on doing as many author book signings & fireside chats through the end of the year. If you or your organization is interested, get in touch.