Hi, I’m David Molina.
I do business strategy for contractors and operators.
Most businesses don’t struggle because of effort — they struggle because they don’t have structure. These structures are the foundation for how work gets done, how people get paid, and how the business is valued. They’re also the foundation for a business that’s predictable and profitable.
My work focuses on helping contractors and operators understand their numbers, structure their work, and run more predictable operations.
The MESLO Starter Kit Book a 15m call
What I’m focused on
- Helping business owners with valuations and exiting before the age of 82. Learn more.
- Final print layout review of The Principles of MESLO (summer 2026)
- Teaching operators how to price and run work profitably, getting to the value of x (bid price), and value of t (time). Visit online store.
The work
After my last active-duty assignment, I got into coding and open source. This led to getting into construction and scaling a federal contracting business, where the real problem wasn’t getting jobs — it was running them profitably.
That led to building the MESLO framework: a system to structure costs, pricing, and operations in a way that reflects how work actually happens.
It’s now used by contractors, home inspectors, and service businesses to bring clarity to their numbers and their day-to-day operations. The objective: a profitable business that’s predictable and valued more for a business owner's exit to retirement.